When Should a Company Take a Stand?
We don’t trust many institutions these days, but research shows a majority of us do trust our employers — especially when it comes to taking action on societal issues. And the Edelman Trust Barometer asserts that some 71 percent of employees believe it’s critically important for their CEO to respond to challenging times. But deciding whether to engage, and how, is not easy. How does a CEO know when to take a stand? What are the risks and rewards — especially amidst such deep political and social polarization? Two CEOs who have engaged on some of society’s toughest challenges reflect.